Dear Reader:
Nintendo the second most-seen gaming industry brand on TV for July 16th to Aug. 15th, 2020
The latest check-in on TV advertising spend shows us that Nintendo has once again come in second place overall for the game industry. Check out the details on Nintendo's placement for July 16th to Aug. 15th, 2020 below.
- 289.5 million from 19 spots across 2,360 airings
- Nintendo had 6 of the top 10 gaming ads by impressions
- this was led by “Put the World Back in One Crease,” promoting Paper Mario: The Origami King
- Nintendo focused on a variety of other games in “My Way” spots for titles such as Mario Kart 8, Super Smash Bros. Ultimate, Animal Crossing, Super Mario Odyssey, and more
- over 90% of impressions for Nintendo spots were delivered on kid- and family-focused networks such as Nick, Disney Channel, and Cartoon Network (among others)