The latest entry in Ars Technica's War Stories mini-doc series is all about the NES. The feature spotlights Gail Tilden, the visionary marketing mind behind Nintendo of America's triumphant launch of the NES in 1985. In a market that was super skeptical of home game consoles after the Atari crash, Gail helped pave the way for Nintendo's success. See how it all came together in the feature above.
Paving the way for future generations