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Nintendo the second most-seen gaming industry brand on TV for Oct. 2020
Mario Kart takes the focus
The final numbers for TV spend in the game industry have come in, and Nintendo took second place overall in October 2020. Get the specifics on how they hit that spot below.
- estimated outlay of $8.2 million on 23 spots that ran 2,700 times, generating 394.3 million TV ad impressions
- “Imagination” TV commercial for Mario Kart Live Home Circuit had the biggest spend (est. $2.2 million)
- SpongeBob SquarePants, The Loud House, and The Amazing World of Gumball were three of the top shows by spend
- the NFL was No. 4, which Nintendo doesn't traditionally air programming with
- top networks by spend included Nick, Cartoon Network, and Nick Toons
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