Activision today announces it has teamed up with some of Europe’s top sports stars and entertainment personalities – including the UK’s very own Ben Collins (AKA ‘The Stig’) and former Formula 1 driver Max Chilton – who have designed seven customised Skylanders™ SuperChargers toys. The collaboration will see Activision donate the exclusive toys to Make-A-Wish, the world’s largest wish-granting organisation. The charity will auction off the models to the highest bidder, with the proceeds helping to support the many wishes that Make-A-Wish grants to children with life-threatening medical conditions around the world each year.
Alongside Ben and Max, well-known personalities from the racing world such as Timo Glock, as well as French TV presenter Joan Faggianelli, kitesurfing champion Gisela Pulido and popular YouTubers St3pny and TheKing77 have lent their talents to the project. Each have designed their very own SuperCharged car, either a Hot Streak or Crypt Crusher – two vehicles from the latest Skylanders game, Skylanders™ SuperChargers, in which vehicles are brought to life for the first time. The designs have been sprayed onto models of the cars for superfans to bid on and raise money for Make-A-Wish.
Jon Stettner, president and CEO, Make-A-Wish International, added: “On behalf of my colleagues across Europe, I would like to thank Activision, and all the famous faces involved in the project, for this fantastic collaboration. We are thrilled with the unique vehicles that have been specially designed and the money raised will help us in our ongoing efforts to grant wishes for children with life-threatening medical conditions.”
Former ‘Stig’ from Top Gear, Ben Collins: “As soon as I heard about this Skylanders activity I had to take part. Being a huge fan of racing and cars, I think Skylanders SuperChargers is really cool and I’m enjoying playing the game! It’s a great idea to raise money for a highly deserving cause, like Make-A-Wish®, and getting to customise my own SuperChargers car was awesome.”
British racing driver, Max Chilton: “I’m really excited to be working with Skylanders on this activity. I love racing in SuperChargers so getting to customise my own HotStreak vehicle was awesome! Make-A-Wish® is a wonderful cause that does amazing work with children, so I’m proud to be supporting them with this campaign. My very own customised SuperCharger will be up for auction so make sure you look out for it – all proceeds will be going towards this incredibly deserving cause.”
To support the millions of families affected by autism, Skylanders™, the beloved kids videogame franchise, and Autism Speaks, an organisation dedicated to autism science and advocacy, invites fans to “Light it up Blue” with one-of-a-kind toys. Through this creative collaboration for April’s Autism Awareness Month, Skylanders and Autism Speaks are raising awareness for an important cause – and in true Skylanders fashion, are having fun while doing it.
“It is estimated that 70 million people are affected by autism worldwide. We’re proud to work with Skylanders, an iconic franchise that’s known for bringing joy and magic to kids and families,” said Peter Morton, vice president of Corporate Development at Autism Speaks. “This year’s Light it up Blue campaign for World Autism Awareness Day marks our first alliance with a videogame and toy, and we couldn’t be more excited.”
The new series of Skylanders SuperChargers toys are blue and white to reflect Autism Speaks’ official colours. The “Power Blue” Skylanders SuperChargers feature Splat and Trigger Happy, as well as their SuperCharged vehicles Splatter Splasher and Gold Rusher – all of which appear in-game as their special colours. The toys will be available in the UK from 18th March in all major retail outlets.
“When my son was diagnosed with autism, I felt very alone. From my first Autism Speaks Walk, I felt the power of community, and this partnership with Skylanders will bring awareness and belonging to kids and families in a unique way,” said Matt Asner, director of Corporate Development, Autism Speaks.
“Since the debut of the franchise, we’ve heard from parents that Skylanders plays a special role in the lives of their kids on the autism spectrum,” says Josh Taub, senior vice president of Skylanders Product Management, Activision. “The entire Skylanders team was deeply committed and proud to bring these special toys to life. If they can put a smile on a child’s face, then we know we’ve done our job right.”
In addition to creating the Power Blue Skylanders SuperChargers and bringing them to life in game, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) is launching employee education and employee-donation matching programmes in connection with Autism Awareness Month. Activision is also making donations to non-profits that are making a difference in the autism community.
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Activision usually puts out fiscal quarter press releases stating that they beat expectations and had another great quarter. That was not the case this time. While the company did well overall, things weren't as rosy as usually. It seems the culprits were Skylanders and Guitar Hero Live.
Activision says that Guitar Hero Live and Skylanders Superchargers both fell short of expectations, with Skylanders' weak performance attributed to increased competition in the market. No reasoning for Guitar Hero Live missing target was given.