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The Chinese release of New Super Mario Bros. U Deluxe changes the POW Block design

Fight the POWer

We're used to seeing games changed/censored for their release in China, but the case with New Super Mario Bros. U Deluxe is a bit of a head-scratcher. For some reason, the POW blocks have had their design changed to what appears to be 000.

We have no official explanation as to why the change was made, but there's plenty of speculation floating around. Some think it has to do with removing any/all English words from games during localization, while others believe it might have something to do with POW also being known as a acronym for prisoner of war. Even odder, previous Mario games that saw release through the iQue in China featured unchanged POW blocks.

Check out full box art for New Super Mario Bros. U Deluxe's Chinese release

Mario time!

We've seen snippets of this cover art before, but now we have a look at the full box, front and back. New Super Mario Bros. U Deluxe is available for the Switch in China as of today, so copies are out and about at retailers. It'll be interesting to see how many people hop in on the retail option over digital.

New Super Mario Bros. U Deluxe preorder bonus revealed for China

You shall pass

As we mentioned earlier in the week, New Super Mario Bros. U Deluxe is set to launch for Switch in China on Jan. 15th, 2020. Those who preorder the physical version of the game will get the bonus item seen above, which is a special Star Coin pass case. This item is similar to the same bonus offered up to those in Hong Kong and Taiwan.

Tentative release date for physical version of New Super Mario Bros. U Deluxe in China spotted

Switch's first physical release in China!

While Nintendo and Tencent are yet to confirm it, we might have the release date for the very first physical Switch game in China. Retailer JD.com is showing a Jan. 15th, 2020 release date for the physical version of New Super Mario Bros. U Deluxe. The cover art, seen above, is pretty much exactly the same as other regions. The only minor difference is the “domestic product – Tencent” logo at the bottom left corner.

New Super Mario Bros. U Deluxe Switch bundle available in Canada

Super deluxe!

Looks like Nintendo has snuck out a new option for potential Switch owners in Canada. A New Super Mario Bros. U Deluxe Switch bundle has been spotted, which includes a Neon Blue (L)/Neon Red (R) Joy-Con alongside the Switch, and a digital copy of the game.

Check out pics of Switch's Chinese packaging

Launching in China tomorrow!

The Switch launches in China tomorrow, courtesy of Tencent. Hours before release, we finally have a round of pics showing off what the Switch packaging looks like. Its pretty standard Switch packaging, with a tiny New Super Mario Bros. U Deluxe icon tucked in the corner. This is because every Switch in China comes with a trial version of the game included on the hardware.

Check out various promo videos for the Switch's upcoming release in China

Just 4 days away!

The Switch is seeing release in China on Dec. 10th, 2019, and it seems preorders are going really well for the region already. As we lead into launch, a number of promo videos and trailers are being released to spread the word on the hardware's launch. Check out footage from the this week's press event, as well as trailers and more for the Switch's arrival in China in this post.


Chinese packaging for Switch and accessories pops up online

Are we getting close to launch?

We know that Nintendo and Tencent are releasing the Switch in China, but we don't know when. It appears things might be a tad further along than expect, as an entire series of Chinese packaging pics for the Switch and its accessories have popped up online. The original source has since deleted the entire gallery of pics, but you can check out what was featured in the embed above.

Of particular note is the Switch box, which indicates that New Super Mario Bros. U Deluxe comes pre-installed on the system.

Switch Lite approved for release in China, comes with a demo of New Super Mario Bros. U Deluxe

A big step towards release

Okay, now things are really starting to take shape. China has approved the release of the Switch Lite, which will be distributed by Tencent. Even more interesting, this particular SKU would include a demo for New Super Mario Bros. U Deluxe. Looks like things really are moving ahead in China. Seems like we might have some sort of release date announcement in the not-too-distant future!

'New Super Mario Bros. U Deluxe' is the first Nintendo Switch game approved for release in China

Nintendo has been working with Tencent since April to bring the Nintendo Switch system over to China. Now, the first Nintendo Switch software has been approved to be sold in the country. New Super Mario Bros. U Deluxe has been approved by Chinese regulators, and it's only a matter of time before the Switch is sold in the fast-growing Chinese gaming market.

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