"With the representation of female characters in the Dead or Alive franchise, we've always wanted to make the girls look as attractive as possible, and that's something that's not going to change for us at all. We are a Japanese developer, and we're making the female characters with our common sense and our creative sense. When you take that to countries outside of Japan, it tends to be very misinterpreted in some cases, people considering it sexist or derogatory, etc.
For us, within our culture, we're showing women like that, and we're trying to make them look attractive. We can't help if other cultures in other countries around the globe think that it's a bad representation. Within our nationality and within our national borders, we obviously have morals that we create our female characters from, but within our Japanese sensibilities, we've made those characters the way they are and we're not going to stop doing that." - Team Ninja's Yosuke Hayashi
This goes right back to the same issue that Ubisoft has with Japanese storytelling or game design. What Japan does isn't wrong, it's just different. Some countries may not agree with how Japanese devs depict women in games, but within their homeland the depictions are the norm.