Hey Nintendo...chill out!

Nintendo of America’s marketing boss George Harrison recently spoke about Nintendo, and how uptight they used to be. All that had to change in today’s world of marketing. It was time for Nintendo to let loose, and really embrace the options that were out there. Mr. Harrison discusses how Nintendo decided to stop being so conservative.

“Opening up a MySpace area doesn’t sound all that innovative to you guys, but for us it was a big deal. When people previously said bad things about Nintendo on our community areas, we deleted. Now we had to take the decision not to meddle. We had to allow consumers to say bad things about us. It turned out that our own supporters were much more articulate in supporting us than anyone in our offices at Redmond could ever be. We identified cultural trends such as a disdain for sedentary activities and increasing social isolation. Mobile phones and friends lists are generally done in isolation under the guise of social connections. We wanted to show how Wii could drive people together and be active.”