Nintendo CEO: strong Zelda sales supported by longtime fans but also people who never played but heard latest is great. I'm one of them too.— Takashi Mochizuki (@mochi_wsj) April 27, 2017
I can definitely see that being true. There's no denying that fans are a big part of the sales, but Breath of the Wild has reached out into the greater gaming community to interest people who've never touched the franchise. Let's hope it turns them into lifelong fans!