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Activision bashes EA over mudslinging, says the industry needs to work together
The following comment comes from Activision exec Eric Hirshberg, which is in response to EA saying they want the Call of Duty franchise to 'rot from the core'...
"Competition is of course a good thing. It keeps us all on our toes and ultimately makes the games better. It's healthy. But it's one thing to want your game to succeed and another thing to actively, publicly say you want other games to fail.
Recently a competitor of ours was quoted as saying that he wants to see Call of Duty 'rot from the core'. I've been asked countless times to respond to this comment and I've generally chosen not to. My job is to help our incredibly talented, passionate teams to make the best games they can, not to throw insults around at others. But I actually feel this kind of rhetoric is bad for our industry.
Can you imagine the head of Dreamworks animation coming out with a new movie and going to the press and saying that he wants Toy Story to 'rot from the core'. It's kind of hard to imagine, right?
As someone who runs one of the biggest publishers in this business I can tell you that I want as many games as possible to succeed, whether we created them or not, because I want this industry to keep growing and bringing in new people."
Check out the full statement here
"Competition is of course a good thing. It keeps us all on our toes and ultimately makes the games better. It's healthy. But it's one thing to want your game to succeed and another thing to actively, publicly say you want other games to fail.
Recently a competitor of ours was quoted as saying that he wants to see Call of Duty 'rot from the core'. I've been asked countless times to respond to this comment and I've generally chosen not to. My job is to help our incredibly talented, passionate teams to make the best games they can, not to throw insults around at others. But I actually feel this kind of rhetoric is bad for our industry.
Can you imagine the head of Dreamworks animation coming out with a new movie and going to the press and saying that he wants Toy Story to 'rot from the core'. It's kind of hard to imagine, right?
As someone who runs one of the biggest publishers in this business I can tell you that I want as many games as possible to succeed, whether we created them or not, because I want this industry to keep growing and bringing in new people."