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Ubisoft - easier to introduce new I.P. early in a console's life

by rawmeatcowboy
08 October 2011
GN Version 4.0
"New consoles help us be more creative because when customers buy a console, they are very interested in what's new and they will accept a game that is not perfect as long as it's different and better than what has been done before. We very often adopt new consoles quickly because we know that most of the buyers are fans of video games. They are ready to take risks [on a new IP] so that's why we are very early on consoles, often just to make sure we can try new things.

At the end of the console's cycle it is more difficult to innovate. You have a lot of customers invested in brands, and so even if you do something new and innovative, you are not recognized. For example, Far Cry. That was an attempt to go open world with a shooter. [The rest of the market was composed of] linear games with qualities that were perfectly done, so the market said, 'Yeah, but it's not perfect.' Yes, but it's the first one, so that's normal. It was the first step before creating a game full of density.

Those first steps have to be taken to change the landscape. When you are at the beginning of the cycle you are rewarded for it. The later you are in the cycle, the less rewarded you are if [the game] is not perfect." - Ubisoft head honcho Yves Guillemot


That means we should be seeing some new and interesting stuff on the Wii U, right? I sure hope Ubisoft follows up on this statement.

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