G4: How did you feel about the unofficial movie pitch Mortal Kombat: Rebirth and subsequent 10-episode web series Mortal Kombat: Legacy that released alongside the game’s development.
EB: I thought it was great. It was funny, the timing was kind of interesting because we were literally one day away from releasing our announcement video for our game. And the day before that this Mortal Kombat: Rebirth video got onto YouTube and everybody assumed that it was part of our campaign to introduce our new Mortal Kombat game. But it wasn’t the case. I was in front of my monitor with my jaw dropped just like everybody else was, getting phone calls from people saying “Why didn’t you tell me about this” and “This awesome.” It took a while for the word to get out that this was a completely independent, separate effort that had nothing to do with the game. When all was said and done, it was great because it generated Mortal Kombat hype in general and we followed it quickly with our game announcement and it really got the snowball rolling.