YS: To be completely honest, after Dead or Alive 4 we weren’t sure what the future was going to be. We were trying to think of something new, but we weren’t getting any ideas of what to do for 5. Then we saw Street Fighter IV and the fighting genre come back because in a large part of Capcom and what they were doing. For all of the fighting games that came out we looked at them, but there was something wrong. They looked great with updated graphics and had online gameplay, but the gameplay itself hasn’t changed. It’s still the gameplay we’ve had for years.
We started to think how can we change the genre. What could we add new and put that into the fighting game? And that’s how that idea came out.
S: How else do you want to change the genre? Some developers like Arc System Works put an emphasis on technical combos while the Soulcalibur series is more accessible. Where does Dead or Alive and its new system fit in?
YH: Dead or Alive is different from both of those. We’re looking for simple, but deep fighting entertainment. We’re not looking to be a technical hardcore fighter. We want a game that a lot of people can have fun with, but people who want that depth can find it. When people watch the second part of the demo that will give players a sense of what we’re thinking of when we mean "fighting entertainment."