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Tecmo Koei trying to keep Japanese fans happy while broadening reach of Japanese culture
"We've looked at the way Western developers make and present their games, in terms of the cut scenes, the graphics and all of that, and we've tried to take that approach in development. Unfortunately, we weren't able to get the result that we wanted.
I think as a Japanese developer, we have to think about how we can actually improve the original game system, rather than copy what other people are doing. In Japan there has been a rise of third-person action games, but something Japanese developers still have as a huge treasure in our industry is our culture. There are a lot of elements of our culture that we still haven't shown to the world; a lot of things are still kept at home. These are things that we can actually show in a proper way, that the global market can understand.
We're looking for ways to portray our culture in an easy-to-understand way, in a captivating way. Obviously in the action market there are influences from the Hollywood industry in the presentation, and it's very hard for us to compete with that. For us, I think the best way to stand out in the competitive market is to use our culture to our advantage." - production lead Kenichi Ogasawara
It's that Japanese style of game design that really hooks me. I like to see that sort of content, as it's a wonderful break from the Western style that we see over and over today.
Link
I think as a Japanese developer, we have to think about how we can actually improve the original game system, rather than copy what other people are doing. In Japan there has been a rise of third-person action games, but something Japanese developers still have as a huge treasure in our industry is our culture. There are a lot of elements of our culture that we still haven't shown to the world; a lot of things are still kept at home. These are things that we can actually show in a proper way, that the global market can understand.
We're looking for ways to portray our culture in an easy-to-understand way, in a captivating way. Obviously in the action market there are influences from the Hollywood industry in the presentation, and it's very hard for us to compete with that. For us, I think the best way to stand out in the competitive market is to use our culture to our advantage." - production lead Kenichi Ogasawara
It's that Japanese style of game design that really hooks me. I like to see that sort of content, as it's a wonderful break from the Western style that we see over and over today.
Link