- earnings and profits for the year ending March 31 will slump
- this is due to underperforming games
- plans to cancel games and streamline its operations
- expecting net sales revenue to be ¥46,000 lower than previously predicted
- net income will be ¥20 billion (£153m)
- loss specifically attributed to "the challenging economic climate and significant changes in the home videogame software market environment in the US and Europe. It is essential to streamline organisations in the field of home videogame software in the US and European markets while shifting to a structure that corresponds to [this] change in environment, including strengthening development in the field of digital content."
- job losses on the way, making for "a smaller company positioned for sustained profitability."
- more focus on reliable, long-running IPs including Sonic The Hedgehog, Football Manager, Total War and Aliens
- predicting "extraordinary" losses of ¥7.1 billion (£54.3m), of which ¥4.9 billion (£37.5m) will be costs associated with its restructure
Link
- this is due to underperforming games
- plans to cancel games and streamline its operations
- expecting net sales revenue to be ¥46,000 lower than previously predicted
- net income will be ¥20 billion (£153m)
- loss specifically attributed to "the challenging economic climate and significant changes in the home videogame software market environment in the US and Europe. It is essential to streamline organisations in the field of home videogame software in the US and European markets while shifting to a structure that corresponds to [this] change in environment, including strengthening development in the field of digital content."
- job losses on the way, making for "a smaller company positioned for sustained profitability."
- more focus on reliable, long-running IPs including Sonic The Hedgehog, Football Manager, Total War and Aliens
- predicting "extraordinary" losses of ¥7.1 billion (£54.3m), of which ¥4.9 billion (£37.5m) will be costs associated with its restructure
Link






Everyone is experiencing loses and yet Nintendo is the only one dpines. Can't say i'm sad for sega, I feel like they lost their way long ago.
I'm assuming you're joking, right? You don't know Aliens?
Yeah, Sega really has no clue. I loved the company back in the genesis days. But since then, it appears they have no real direction. It's so sad because they have a tremendous catalog of games and characters to lean on, yet they don't even bother. Sonic, sonic and more sonic is all they seem to be able to do these days. They don't need new IPs either - just bring back Streets of Rage and make a good Shinobi game in 2-D... and Panzer Dragoon and Golden Axe. What about Alex Kidd or Zillion or Kid Chameleon? What about Skies of Arcadia or Space Harrier or Alien Storm? Wonder Boy? and one of my all time faves - Fantasy Zone. Where are these games? I mean, certainly there should be an attempt to bring back SOR franchise, at the very least.
Sigh. This is terrible news. Sega has a lot of cool franchises.
To be honest, the only games recently that I've been getting from them are Sonic titles, Dreamcast games on XBLA and I got Guardian Heroes on XBLA.
Oh, and Mad World.
I want more of their old franchises to make a return, but the Dreamcast versions are a start, because I never owned one and I enjoy playing them with the 360 controller. Just finished Space Channel 5 Part 2 and I am stoked for Jet Set Radio.
They also made hints about Shenmue and Skies of Arcadia.
Games like Superstars Tennis and All-Star Racing really make me pine for their vast IP collection that they don't do anything with.
Where's my Billy Hatcher sequel, SEGA?
@Sir Tobbii
To be fair, hakkai said "Sonic, what and what?". Aliens would make 3 whats.
I have no idea what Football Manager is and I feel like I know the name Total War, but I don't actually know what it is.
Well I guess that's what happens, when you don't put your Sonic game on the one platform where all of your other Sonic games sells in the millions. Why they would leave Sonic Generations off of the Wii last year is beyond me, especially considering that Sonic Colors sold over 1.2 million the year before. I guess 3rd Party's just have to learn things the hard way!
Ristar, NiGHTS, Tempo, Dynamite Headdy, Billy Hatcher etc. These guys had so many cool characters and concepts that deserved a second chance, but they've just sat on them and left to rot.
Hopefully if Sega goes under their IP's go to some companies that will use them.
And yes, no Sonic Generations on Wii was a huge mistake. "We wanted to make an HD game" my ass.
sonic colours sold almost as much as generations did on ps3 and 360 combined, sonic unleashed also sold better on the wii.
so yes they are really really stupid for not putting generations on the wii and quite frankly I have no sympathy for any publisher that refuses to put a game on the wii which would have most likely sold better than any other platform.
Wow you people are brutal! Everyone loses in this situation! People at Sega are gonna lose jobs, and we are going to miss out on great games! Shame on you!
Especially cause every time I come to articles here about how bad the Japanese game industry is doing you people brush it off as bullcrap! The something like this happens and it's "that's what they get for not releasing games on Wii!"
This is a shame, and not a good sign for the video game industry as a whole. I always liked much of what they released, including the Monkey Ball series.
Football Manager is a Soccer Manager Simulator which actually has a very strong niche following on the PC (apparantly on iOS as well). Total War is another PC game like Age of Empires, but I've never played it.
Hey Sega, remember the data of how the Wii version of multiplatform Sonic games would outsell the other platforms? Then you decide to not release Sonic Generations or Sonic 4 Episode 2 on the Wii? It's those types of business decisions you need to revisit.
EVERYBODY LISTEN
@ jeff cork, they were only talking about US made games
Its there japanese division thats doing fine. Its everything else that sucks, those games arent included or being cancelled
In fact a new valkyria game was just trademarked. Shinign blade was number 1 when it launched ect
this is not good..
Am I the only person that hopes someday Nintendo buys Sega and starts to make good versions of their wasted franchises?
I would love Nintendo to buy up SEGA so much. All those studios like Intelligent, Retro, Grezzo and others like Monster Games, Next Level, and of course Nintendo's big studios could benefit from having extra studios to help with games and more IPs to work on.
But is that even financially possible for Nintendo to purchase SEGA? It would be a lot like Vince McMahon purchasing WCW/ECW. SEGA/Nintendo could lead to one hell of an Invasion story line in video games!
You are not alone!
Where!
Sega needs to stop making so many "ok" games and lengthen development so they are releasing "great" games. I don't know why they want to push out sonic games so fast. They need to take their time and get things right, or just get bought by Nintendo.
This is sad:(, if Sega is having huge problems in the future maybe Nintendo will save them.
Well, this is just another coffin in the Shenmue 3 grave.
it's too bad, i think not having a sonic generations wii was a mistake , that could have easily be fixed . Unlike say making yet another japanese shooter like binary domain , yet another because "hardcore" don't care about anything but their annual military franchise and the odd cult to valve and halo .
in any case it's not like those sega titles would be on nintendo platforms so well
That's a shame to hear. Sega has been on and off with good and bad decisions to me, lately. I feel like Sonic picked up huge in general, and I was glad they finally gave us a new NiGHTS, but some of their other decisions have been a bit. . . wonky?
It's bad that they have such losses, but I hope they pick up and make smarter decisions. And hopefully, even if they focus on their bigger titles, they won't entirely neglect some of their more niche or other titles.
They barely make any games for Nintendo hardware anyway, so it's no loss really to Nintendo fans...
Well, there goes any chance of any more US Valkyria Chronicle releases. :\
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