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THQ's Rubin on the moment he knew THQ couldn't survive

by rawmeatcowboy
24 January 2013
GN Version 4.0
A portion of a Game Informer interview with THQ's Jason Rubin...

GI: You went into a troubled situation at THQ. At what point did you know the writing was on the wall?

JR: I had a gut feeling within a couple of weeks of starting that the company was worse off than I had believed and was heading for some major change. It wasn’t until much later that the books actually showed that my intuition was right.

However, the team at THQ are fighters, and through fixing product, turning to fixing finances, raising money, finding a partner in Clearlake, and filing for Chapter 11, I always believed that THQ would survive.

The first time I thought that there was a material chance that it would not work out was on January 4 when the plan with Clearlake was delayed by two weeks and the court allowed bidding on individual assets. From that point on, it was anybody’s guess what would happen.

Full interview here