EA says consumers are 'enjoying and embracing' microtransactions

"We are building into all of our games the ability to pay for things along the way; to get to a higher level, to buy a new characters; to buy a truck or gun or whatever it might be. And consumers are enjoying and embracing that way of business." - Electronic Arts chief financial officer Blake Jorgensen

I don't know of anyone out there that is 'enjoying' microtransactions. They've become a staple in the industry now. I guess enough people put up with them to warrant their continuation.

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