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Activision looking to create new hits to take pressure off Call of Duty
"A significant portion of our revenues has historically been derived from products based on a relatively small number of popular franchises and these products are responsible for a disproportionately high percentage of our profits. For example, our four largest franchises in 2012--Call of Duty, Diablo, Skylanders and World of Warcraft--accounted for approximately 83% of our net revenues, and a significantly higher percentage of our operating income, for the year." - Activision annual report
Activision plans on changing this by bringing up some other brands to take the pressure off of the big names. In other words, brand new products that Activision will eventually turn into annual franchises!
Link
Activision plans on changing this by bringing up some other brands to take the pressure off of the big names. In other words, brand new products that Activision will eventually turn into annual franchises!
Link