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Capcom creates "the first ever blood filled swimming pool" for promoting Resident Evil: Revelations
Capcom UK has created the next big PR mistake by putting together “the first ever blood filled swimming pool”, located near London’s Olympic Stadium. The pool is 16ft by 32ft large and over one metre deep. It houses the equivalent of blood coming from 11,327 people. It's even filled with fake human torsos, brains, intestines, bloody bandages, eyeballs, tendrils, blood clots and zombie lifeguards. At the bottom of the pool hides collectible merchandise.
This 'paradise' will be open the 25th and 26th of May and can be found in Jupiter Wharf, London E3 2PL. It’s only open to those aged 16 and over. Under 18s must be accompanied by an adult. Free tickets can be obtained here from Monday May 20th. There are only 100 available for each day.
“Capcom are thrilled to able to create the world’s first blood swimming pool. Zombies have been kept very busy lately doing a variety of PR stunts, so rather than do the expected, we wanted to give them some time off for canal side relaxation in London. To non-zombies, the swimming pool will be shocking, gory and an incredibly disturbing experience – the perfect way to show that survival horror is back with a bang for Resident Evil Revelations.” - Capcom’s UK PR manager Adam Merrett
Link
This 'paradise' will be open the 25th and 26th of May and can be found in Jupiter Wharf, London E3 2PL. It’s only open to those aged 16 and over. Under 18s must be accompanied by an adult. Free tickets can be obtained here from Monday May 20th. There are only 100 available for each day.
“Capcom are thrilled to able to create the world’s first blood swimming pool. Zombies have been kept very busy lately doing a variety of PR stunts, so rather than do the expected, we wanted to give them some time off for canal side relaxation in London. To non-zombies, the swimming pool will be shocking, gory and an incredibly disturbing experience – the perfect way to show that survival horror is back with a bang for Resident Evil Revelations.” - Capcom’s UK PR manager Adam Merrett
Link