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Ubisoft won't start a new game unless it can become a franchise
A portion of an [a]list daily interview with Ubisoft's Tony Key...
[a]list daily: You want this to be the foundation of a big franchise, then?
Tony Key: Absolutely. That's what all our games are about; we won't even start if we don't think we can build a franchise out of it. There's no more fire and forget - it's too expensive.
We feel like we're in a really good place with Watch_Dogs, but until we're the biggest game of the year we're not going to be satisfied.
Last year we cleaned up at E3 because we were pretty much the only next-gen game around. Watch_Dogs for us is really a franchise because we're tapping into something people really care about, never more than when the NSA PRISM scandal broke.
Full interview here
[a]list daily: You want this to be the foundation of a big franchise, then?
Tony Key: Absolutely. That's what all our games are about; we won't even start if we don't think we can build a franchise out of it. There's no more fire and forget - it's too expensive.
We feel like we're in a really good place with Watch_Dogs, but until we're the biggest game of the year we're not going to be satisfied.
Last year we cleaned up at E3 because we were pretty much the only next-gen game around. Watch_Dogs for us is really a franchise because we're tapping into something people really care about, never more than when the NSA PRISM scandal broke.