Dear Reader:
You are viewing
a story from GN Version 4.0.
Time may not have been kind to formatting, integrity of links, images, information, etc.
Iwata stays positive about Wii U, says Nintendo is insatiable when trying to please customers
Coming from an interview with Satoru Iwata...
“It's difficult to say 'the Wii U is a system that does such-and-such' in a simple manner, and understanding it takes time. While we unfortunately had a period in the first half of 2013 where releases were sparse and hardware sales have lulled, I don't think that the concept and potential of the Wii U have been rejected.
Nintendo developers are extremely insatiable when it comes to whether what they make resonates with customers or not. They'll do anything to achieve it. Both Miyamoto (Shigeru) and I repeatedly say, 'It's not like we are making pieces of art, the point is to make a product that resonates with and is accepted by customers.'
Creating is like an expression of egoism. People with a strong energy to create something have a 'this is the strength I believe is right' sort of confidence to start from. Their standpoint is that 'this is the right thing to do, so this must be what's good for the customer as well.' But the final goal of a product is to resonate with and be accepted by people. You can't just force your way through. By saying 'the point is to be accepted' I mean, if you go to a customer with your idea and you realize they don't understand it, it's more important that they do and you should shift your idea.
To take an extreme example, if I go to Disneyland and look at the rides, I think about what the people who made them must have been thinking. I can't be a normal customer."
Link
“It's difficult to say 'the Wii U is a system that does such-and-such' in a simple manner, and understanding it takes time. While we unfortunately had a period in the first half of 2013 where releases were sparse and hardware sales have lulled, I don't think that the concept and potential of the Wii U have been rejected.
Nintendo developers are extremely insatiable when it comes to whether what they make resonates with customers or not. They'll do anything to achieve it. Both Miyamoto (Shigeru) and I repeatedly say, 'It's not like we are making pieces of art, the point is to make a product that resonates with and is accepted by customers.'
Creating is like an expression of egoism. People with a strong energy to create something have a 'this is the strength I believe is right' sort of confidence to start from. Their standpoint is that 'this is the right thing to do, so this must be what's good for the customer as well.' But the final goal of a product is to resonate with and be accepted by people. You can't just force your way through. By saying 'the point is to be accepted' I mean, if you go to a customer with your idea and you realize they don't understand it, it's more important that they do and you should shift your idea.
To take an extreme example, if I go to Disneyland and look at the rides, I think about what the people who made them must have been thinking. I can't be a normal customer."
Link