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North America - Top 5 spenders in video game TV advertising for Oct. 2015
Activision - #1
- spent nearly $15 million promoting Guitar Hero and Call of Duty on TV
- ads accounted for 22 percent of the digital response the entire industry generated this month
GungHo - #5
- one commercial for Puzzle and Dragons
- aired 2,327 times
- accounted for 5.35 percent of the industry’s total spend for the month
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