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Redbox - Wii games doing very well, digital distribution for games being considered
The following comments come from Redbox video game VP Joel Resnik...
"It's nice to see that positive response. In August, we added an additional 5,000 kiosks. [The Wii] has the highest install base, and our consumer is a casual gamer, and they've responded very well From the perspective of console-based gaming, physical media is the lion's share of it. Download is the next most feasible business solution... but consumers look at Redbox as a physical media kiosk rental-driven solution. Until we have that base in place and are able to engage people that way, we're not thinking about engaging them through any other model. Are we interested in other business models? Absolutely. It's something you can't ignore, but I think our business looks at it and considers physical media a really big opportunity in how people feel best about engaging."
Every time I walk past a Redbox unit, almost every Wii game is out. When your top locations are the entrances/exits of Walmart and food stores, you're bound to get a lot of action!
Link
"It's nice to see that positive response. In August, we added an additional 5,000 kiosks. [The Wii] has the highest install base, and our consumer is a casual gamer, and they've responded very well From the perspective of console-based gaming, physical media is the lion's share of it. Download is the next most feasible business solution... but consumers look at Redbox as a physical media kiosk rental-driven solution. Until we have that base in place and are able to engage people that way, we're not thinking about engaging them through any other model. Are we interested in other business models? Absolutely. It's something you can't ignore, but I think our business looks at it and considers physical media a really big opportunity in how people feel best about engaging."
Every time I walk past a Redbox unit, almost every Wii game is out. When your top locations are the entrances/exits of Walmart and food stores, you're bound to get a lot of action!
Link