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Nintendo discusses the issues with advertising the 3DS
The following comes from Satoru Iwata...
In terms of our marketing efforts, the Nintendo 3DS faces the challenge of effectively communicating its attractive features by using traditional means of advertising, TV and print ads. You know that I have discussed with you several times about the challenge to communicate the appeal of 3D viewing on the Nintendo 3DS as well as about its StreetPass and SpotPass communications features. On the other hand, once a certain number of units of the hardware is sold, an appropriate level of awareness can be created by word of mouth. In other words, once the hardware has reached a certain sales point, its power to invite surrounding others to join the circle increases. This means that the entertainment that that particular hardware provides will entail an increased social aspect. Nintendo’s past platforms were able to make significant penetration into society after entering this good cycle. After the upcoming year-end sales season is over, the Nintendo 3DS is anticipated to reach the expected installed base that is necessary to create a favorable word-of-mouth cycle. We can expect the Nintendo 3DS to enter into the phase where relevant information shall be communicated even to people who usually do not proactively seek video game information.
Link
In terms of our marketing efforts, the Nintendo 3DS faces the challenge of effectively communicating its attractive features by using traditional means of advertising, TV and print ads. You know that I have discussed with you several times about the challenge to communicate the appeal of 3D viewing on the Nintendo 3DS as well as about its StreetPass and SpotPass communications features. On the other hand, once a certain number of units of the hardware is sold, an appropriate level of awareness can be created by word of mouth. In other words, once the hardware has reached a certain sales point, its power to invite surrounding others to join the circle increases. This means that the entertainment that that particular hardware provides will entail an increased social aspect. Nintendo’s past platforms were able to make significant penetration into society after entering this good cycle. After the upcoming year-end sales season is over, the Nintendo 3DS is anticipated to reach the expected installed base that is necessary to create a favorable word-of-mouth cycle. We can expect the Nintendo 3DS to enter into the phase where relevant information shall be communicated even to people who usually do not proactively seek video game information.
Link