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EA explains reasoning behind PopCap layoffs
"Typically at EA what we do when we acquire a company is we make sure that we go slow initially and really understand the culture of the company, and then we look for whether there's opportunities to integrate the companies - and then we accelerate. So with PopCap, what we found is that there are some areas inside PopCap that were duplicative of what EA was doing; a lot of central resources, legal, business affairs those types of things so we accelerated the integration there. We also looked at pivoting a little bit harder towards mobile and away from social so we made some adjustments." - EA's Frank Gibeau
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