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Kotick - Guitar Hero failed due to lack of innovation, not oversaturation
“Guitar Hero was much more about us not innovating in a way that was appealing to audiences. It’s not about oversaturating the market.” - Activision's Bobby Kotick
I don't know how much more you can really innovate within the Guitar Hero brand. Where else can you take the series?
Link
I don't know how much more you can really innovate within the Guitar Hero brand. Where else can you take the series?
Link