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Greg Zeschuk talks console scene, Activision success, questions longevity

by rawmeatcowboy
10 April 2013
GN Version 4.0
A portion of a GamesIndustry interview with Greg Zeschuk...

Q: I don't think I've ever seen CEOs of two major game publishers having to step down in quick succession; it really speaks to the current problems in the console business. Maybe you got out at the right timeā€¦

Greg Zeschuk: Well, you still see successes in the market. Honestly, Activision and Blizzard have been doing really well, and they've been very disciplined and focused, but how long can they continue? They've been relying on a smaller number of titles, but no title works forever, and obviously they will be working hard to replace the games they're working on. So they're probably one of the shining examples of company that's done well by really doubling down on a very narrow amount of things, and trying some different stuff - I'm actually really impressed with Skylanders.

Full interview here