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Ubisoft says Just Dance franchise still has plenty of room to expand
Coming from a Examiner interview with Ubisoft's senior vice president of marketing and sales, Tony Key.
"Ultimately, we want to continue to find new ways to grow the brand in other avenues that is bigger than the game itself. From the Just Dance Auto Dance mobile app to the World Dance Floor, the franchise still has plenty of room to spread its proverbial wings. The next-generation of systems provides yet another palette for the development team to work from and expand the Just Dance franchise in new and exciting ways."
Full interview here
"Ultimately, we want to continue to find new ways to grow the brand in other avenues that is bigger than the game itself. From the Just Dance Auto Dance mobile app to the World Dance Floor, the franchise still has plenty of room to spread its proverbial wings. The next-generation of systems provides yet another palette for the development team to work from and expand the Just Dance franchise in new and exciting ways."