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Nintendo discusses the importance of SpotPass in reaching new digital customers
Furthermore, Nintendo 3DS and Wii U have a feature called “SpotPass,” which automatically connects these devices to the Internet. We hope that this feature will play an important role in the expansion of our digital business.
We, for example, can place a specific icon on the menu screen of Nintendo 3DS to prompt users to download a certain software application. Touch this icon, and you will jump to the page to download the application in Nintendo eShop. We have introduced several games and services so far, and found out that incorporating such an icon tends to sharply increase the number of downloads. A new icon on the menu screen gives us the ability to inform many people about an application.
As for Wii U, a system update in October has enabled us to use SpotPass to provide each console with software applications themselves, not just an icon to jump to Nintendo eShop. You can turn this feature on or off in the system settings of the console. In addition to the manual download method in Nintendo eShop, we plan to automatically distribute some games, including “Wii Sports Club,” to consoles with adequate disk space through SpotPass.
A big hurdle associated with downloadable software is the process from notifying consumers about an application to having them download it. To overcome this hurdle, we would like to take advantage of SpotPass-driven automatic distribution and supply many people with our recommended software, which could further expand our digital business. - Satoru Iwata
Link
We, for example, can place a specific icon on the menu screen of Nintendo 3DS to prompt users to download a certain software application. Touch this icon, and you will jump to the page to download the application in Nintendo eShop. We have introduced several games and services so far, and found out that incorporating such an icon tends to sharply increase the number of downloads. A new icon on the menu screen gives us the ability to inform many people about an application.
As for Wii U, a system update in October has enabled us to use SpotPass to provide each console with software applications themselves, not just an icon to jump to Nintendo eShop. You can turn this feature on or off in the system settings of the console. In addition to the manual download method in Nintendo eShop, we plan to automatically distribute some games, including “Wii Sports Club,” to consoles with adequate disk space through SpotPass.
A big hurdle associated with downloadable software is the process from notifying consumers about an application to having them download it. To overcome this hurdle, we would like to take advantage of SpotPass-driven automatic distribution and supply many people with our recommended software, which could further expand our digital business. - Satoru Iwata
Link