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Nintendo working towards bringing their game hardware to new markets
Nintendo’s current business is centered on Japan, the U. S., Europe and Australia, but as a company proposing interactive entertainment, the matter of what steps to take in developing markets is an extremely important medium-term issue. On the other hand, the manufacturing cost of hardware tends to increase, and there are cases that smart devices are advancing ahead of game consoles around the world, including in developing nations. Therefore, we have to consider various things in relation to whether we can perform well in new markets simply by continuing with the same approach – namely, the concept of selling products slightly cheaper in developing nations than in developed nations. However, I have not prepared material to discuss this matter today. We are intending to hold a Corporate Management Policy Briefing together with the Financial Results Briefing after the end of Q3, probably at the end of January 2014, and we would like to talk then about our ideas for Nintendo’s medium-term approach to developing markets as well as the immediate future. So please understand that I am not planning to discuss this today. - Satoru Iwata
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