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Activision listens to Call of Duty critic and fan comments alike

by rawmeatcowboy
04 December 2013
GN Version 4.0
Coming from a VideoGamer interview...

"We've been pretty transparent all year that we think, because of the challenges of the console transition year, that that was likely in the short-term. I think it would be a mistake to conflate the challenges of the console transition year with any indications about the health of the franchise. I know that Call of Duty's a polarising franchise with some of the critics, and it's clear to me that not all the critics like our strategy of making a game every year, but thankfully our fans do. It's also clear to me that the critical response doesn't always mirror the fans' appreciation of a game. We actually do read the critics' comments and take them into consideration during our creative process, but we just can't measure ourselves by that yardstick alone." - Activision's Eric Hirshberg
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