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Nintendo talks StreetPass differences in NA/Japan, future events, looking to distribute new content
Coming from an IGN interview with Nintendo's Bill Trinen...
"We've found here in North America that there's really been StreetPass activity in, prior to this summer, two main areas. One is the real grassroots, local StreetPass groups that I think formed shortly after the launch of the 3DS. And we've seen those pop up in a lot of cities, from New York to Chicago to Salt Lake City, or wherever. And they've really been user-run groups that are all about bringing people together to experience StreetPass, and they've been active for a really long time and they've done a really great job of spreading the StreetPass word.
StreetPass here has really been more sort of event-focused, where you're getting a lot of people at one time rather than sort of an ongoing, regular-basis type of a thing for a lot of people. In Japan, what it is, it's ease. It's really easy to do, just because of the way that transportation is set up there; it's very easy to get around some place very quickly.
We know certainly that we're not seeing as much StreetPass natively here in North America as in Japan, where it's just a much denser population. That's part of the reason we felt like StreetPass so far has really been kind of the realm of very close-knit community. But, at the same time, the people that are enjoying StreetPass seem to get a lot of enjoyment out of it.
In fact, we've had at times different events that we've done through places like Best Buy or GameStop, and, more specifically, not on 3DS but back on the original DS with Dragon Quest IX, we did a series of regular Dragon Quest IX StreetPass events in support of that game. And so there's activity we've done ourselves, and of course we would also encourage stores like GameStop and Best Buy to kind of look at the opportunity that's there.
Actually that's partly why what we've done with Nintendo Zone and the StreetPass Relay Points is that, rather than try to ask people to create a new habit or a new custom for themselves to be able to experience this, we've really tried to find ways to leverage what types of activity they're already doing, and make it a little bit easier for them to just bring the 3DS along with them when they're going out and about.
We'll take a look and see how it goes and how many people participate, but we're definitely thinking about, long-term, how we might be able to do additional future National StreetPass days or potentially worldwide StreetPass days where you'd be able to connect with people from other countries as well. (Nintendo is) looking for more creative content that we can use to distribute at Nintendo Zones. The feeling is that, if we're able to offer people content at Nintendo Zones that they can go and download and then experience StreetPass while they're there, that's going to be the best way to get people excited about it and doing it on a regular basis."
Link
"We've found here in North America that there's really been StreetPass activity in, prior to this summer, two main areas. One is the real grassroots, local StreetPass groups that I think formed shortly after the launch of the 3DS. And we've seen those pop up in a lot of cities, from New York to Chicago to Salt Lake City, or wherever. And they've really been user-run groups that are all about bringing people together to experience StreetPass, and they've been active for a really long time and they've done a really great job of spreading the StreetPass word.
StreetPass here has really been more sort of event-focused, where you're getting a lot of people at one time rather than sort of an ongoing, regular-basis type of a thing for a lot of people. In Japan, what it is, it's ease. It's really easy to do, just because of the way that transportation is set up there; it's very easy to get around some place very quickly.
We know certainly that we're not seeing as much StreetPass natively here in North America as in Japan, where it's just a much denser population. That's part of the reason we felt like StreetPass so far has really been kind of the realm of very close-knit community. But, at the same time, the people that are enjoying StreetPass seem to get a lot of enjoyment out of it.
In fact, we've had at times different events that we've done through places like Best Buy or GameStop, and, more specifically, not on 3DS but back on the original DS with Dragon Quest IX, we did a series of regular Dragon Quest IX StreetPass events in support of that game. And so there's activity we've done ourselves, and of course we would also encourage stores like GameStop and Best Buy to kind of look at the opportunity that's there.
Actually that's partly why what we've done with Nintendo Zone and the StreetPass Relay Points is that, rather than try to ask people to create a new habit or a new custom for themselves to be able to experience this, we've really tried to find ways to leverage what types of activity they're already doing, and make it a little bit easier for them to just bring the 3DS along with them when they're going out and about.
We'll take a look and see how it goes and how many people participate, but we're definitely thinking about, long-term, how we might be able to do additional future National StreetPass days or potentially worldwide StreetPass days where you'd be able to connect with people from other countries as well. (Nintendo is) looking for more creative content that we can use to distribute at Nintendo Zones. The feeling is that, if we're able to offer people content at Nintendo Zones that they can go and download and then experience StreetPass while they're there, that's going to be the best way to get people excited about it and doing it on a regular basis."
Link