Nintendo talks Nintendo Account's ease of signing up, being more active on social media

Kimishima:

　By encouraging Facebook and Twitter users to make a Nintendo Account, we will be able to provide messages and various services that we introduced today directly to them. If they become attracted to our character IP through these communications, our content will be made available for purchase on smart devices, so we are expecting this will lead to them purchasing our games. Like such, having consumers create a Nintendo Account has many diverse possibilities.

Takahashi:

　By making it possible for consumers to use the Facebook and Twitter accounts that they already have, in addition to making it easier for them to create a Nintendo Account, we are expecting Nintendo topics to be spread more (by coordinating with services such as Facebook and Twitter). We do plan to keep coordinating with Facebook and Twitter.