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Nintendo and Aardman explain why they partnered

by rawmeatcowboy
04 April 2012
GN Version 4.0
“They are an innovative company and reach an audience our work may not normally reach. By putting our content on 3DS, not only do we reach a different audience but Nintendo gets great content.” - Aardman’s David Sproxton
“The partnership between Nintendo and Aardman was a natural step. Aardman has a reputation as a world leader in model animation and in developing award-winning characters and stories that appeal to adults and kids around the world.” - Nintendo marketing manager James Honeywell
Full interview here