"If you look at the upcoming Christmas market, the Wii will be selling in very low volumes - it's on its way out - and the Wii U will arrive, but it will bring in a relatively small number of early adopter consumers.
"We see ourselves well positioned for the casual market who won't buy Wii U on day one. We've got a wow moment, we feel. I remember when people picked up the Wii controller for the first time, that was a big moment, it was a casual market breakthrough, but we thing we've got a casual market breakthrough as well with Wonderbook and the lowest priced PS3 yet.
If you look at the casual market overall in the last few years, there's no doubt that the kings of that market has been Nintendo, they have done a great job with a great product. If you look back even further, I think Sony has done a great job with the PS2 in the casual market with games like Singstar." - managing director of PlayStation UK, Fergal Gara
I think Wonderbook is a neat idea, but I don't believe people are going to rush to the market to get it. Harry Potter is definitely still a big brand, but it's not exactly riding as high as it used to be. I guess we'll find out what interests consumers more once the holiday season hits.