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Iwata on 3DS' eShop and digital success

As a new challenge, we started download sales of packaged software last summer. The download sales have expanded based on the high Internet-connection ratio. The number of consumers who use the Nintendo eShop has increased and now the most popular way to see the Nintendo Direct presentations is through the Nintendo eShop.

Stock of the packaged version of "Animal Crossing: New Leaf" ran short as we could not increase production due to its customized ROM card using SLC-NAND memory last year. Also, the game is one that you can enjoy every day over a long period of time. Many consumers therefore have chosen its downloaded version and the number of sales has already surpassed 700,000 units, occupying one-fourth of the total number of sales, which is an unprecedented achievement.

In the overseas markets, there has been no packaged software title which marks such a high ratio of download sales. The reason we made it in Japan is that, in addition to the unexpected shortage of supply and the nature of the game mentioned above, we have diversified the sales methods of download versions including selling POSA (Point Of Sales Activation) cards.

This year we will try to diversify the sales methods to raise the ratio of download sales overseas with the aim of increasing our business opportunities and profitability.

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Categories: Interviews, Portables
Tags: 3ds, eshop, iwata

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