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Nintendo on risk-taking indies, eShop's open nature, raising awareness, no news on unified accounts
Coming from a Dtoid interview with Nintendo's Dan Adelman and Damon Baker...
On indies taking risks
"I think indie developers by their very nature are open to taking risks. They don't have big shareholder communities that they have to answer to, it's really trying something new and taking the path less taken." - Adelman
On letting devs know of the open nature of the eShop
"Really our focus is, like Dan said, on education to the development community, to let them know that it's easier than ever before to develop content for Nintendo platforms." - Baker
On making digital games as high-profile as retail
"That's kind of my personal mission in life these days. If you talk to someone outside of the gaming industry, someone who doesn't necessarily follow [or] read all the blogs and keep up with the latest news, a lot of them are really unaware of a lot of these games. They've never heard of them, don't know that they even exist. So right now, it's a little bit of a niche audience of people who follow all of these games.
But I'm personally convinced that if you get these games into people's hands and they try them, they'll be shocked. They'll be surprised at how good these games are and say, 'I had no idea you could these amazing games for $15, $20, $10 sometimes.' So I spend all of my time playing indie games; frankly, it's been a while since I played a full retail game just because there's so much great stuff out there. That probably says more about me than it does about anything else." - Adelman
On the lack of unified accounts
"We don't have anything new to announce, unfortunately, other than we've definitely heard that feedback many times from both inside and outside the company. It's definitely something that we're very much aware of. All development for the infrastructure really happens out of Japan, so we've kind of communicated this need in the market, and they're very much aware of it and working towards really just always improving the eShop.
In terms of how developers or consumers are impacted by it, I've definitely read a lot of frustrations from consumers. I actually haven't heard it too much from developers -- it just doesn't come up as much in conversation, or if it does come up, it's usually from a standpoint of them also being a consumer as well as a developer. But I have never heard a developer say, 'I'm interested in making games for the eShop, but because of this account system, I really don't feel comfortable doing that.' That hasn't seemed to be a barrier at this point." - Adelman
Link
On indies taking risks
"I think indie developers by their very nature are open to taking risks. They don't have big shareholder communities that they have to answer to, it's really trying something new and taking the path less taken." - Adelman
On letting devs know of the open nature of the eShop
"Really our focus is, like Dan said, on education to the development community, to let them know that it's easier than ever before to develop content for Nintendo platforms." - Baker
On making digital games as high-profile as retail
"That's kind of my personal mission in life these days. If you talk to someone outside of the gaming industry, someone who doesn't necessarily follow [or] read all the blogs and keep up with the latest news, a lot of them are really unaware of a lot of these games. They've never heard of them, don't know that they even exist. So right now, it's a little bit of a niche audience of people who follow all of these games.
But I'm personally convinced that if you get these games into people's hands and they try them, they'll be shocked. They'll be surprised at how good these games are and say, 'I had no idea you could these amazing games for $15, $20, $10 sometimes.' So I spend all of my time playing indie games; frankly, it's been a while since I played a full retail game just because there's so much great stuff out there. That probably says more about me than it does about anything else." - Adelman
On the lack of unified accounts
"We don't have anything new to announce, unfortunately, other than we've definitely heard that feedback many times from both inside and outside the company. It's definitely something that we're very much aware of. All development for the infrastructure really happens out of Japan, so we've kind of communicated this need in the market, and they're very much aware of it and working towards really just always improving the eShop.
In terms of how developers or consumers are impacted by it, I've definitely read a lot of frustrations from consumers. I actually haven't heard it too much from developers -- it just doesn't come up as much in conversation, or if it does come up, it's usually from a standpoint of them also being a consumer as well as a developer. But I have never heard a developer say, 'I'm interested in making games for the eShop, but because of this account system, I really don't feel comfortable doing that.' That hasn't seemed to be a barrier at this point." - Adelman
Link