Metroid Prime 4 isn't at E3 2018 due to releasing timing, Nintendo says it's not fair to repeatedly tease fans

Yesterday we heard from a couple Nintendo employees on why Metroid Prime 4 isn't part of Nintendo E3 2018 plans. Now Reggie Fils-Aime has chimed in on the matter to explain things further.

“We believe it is not fair to the fan to repeatedly tease them (fans) over time about a game. That’s why we tend to focus close in, typically in a six- to nine-month timeframe, and go deep in sharing content and information on a particular piece of content. But right now, for something that’s not launching in 2018, it just wasn’t the right time.”

Could this comment be a subtle jab at what Microsoft and Sony do? They've certainly featured games for 2+ years running that aren't releasing until 2019, or haven't been given a release date at all.