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Brand Intimacy Study 2019 shows Nintendo in 24th place overall, 10th place with millennials
Gotta stay hip
It's that time of the year again. Let's break down where Nintendo falls when it comes to the Brand Intimacy Study 2019. This is a yearly study that aims to see what brands really resonate with people overall, and then breaks down the levels of success by various age groups.
When you factor in the whole report for 2019, Nintendo clocks in at 24th place, which is actually down from the 11th position they grabbed in 2018. For 2019, Playstation came in at 7, and Xbox was at 17. As for millennials in 2019, their data puts Nintendo at 10th place overall. Xbox came in at 9, while Playstation was 1.
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