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Reggie - Consumers don't buy hardware because it's sexy/new, fancy graphics aren't enough

by rawmeatcowboy
30 August 2013
GN Version 4.0
Coming from a Kotaku interview with Reggie Fils-Aime...

"I don't think consumers buy hardware just because it's sexy and new. I think consumers buy hardware because of the experiences they can have on them. That's why, for us, having a strong holiday line-up is so critically important. You know, to a certain extent, how they perform is going to come down to the clarity of their proposition, their execution. There are a lot of variables out there, and that's for my friends over at Microsoft and Sony to go figure out. My job is to drive Nintendo products and make sure we have a great holiday.

Systems that generate pretty pictures by themselves aren't selling propositions and all you need to do is look at the last generation to see the evidence. And that's true whether you look at the home console space or the handheld space. It's not about the graphics by itself. It's about the entire experience."