Nintendo is currently gearing up for the launch of the successor to Switch, one of their most successful platforms of all-time. There’s a ton of pressure on everyone at the Big N to get things right, and plenty of people are working their butts off to make sure it’s smooth sailing ahead. There’s no doubt Nintendo of America president Doug Bowser is neck-deep in the planning as well, but it appears he also has some free time as well.

What is Mr. Bowser doing with his spare moments? Looks like he’s spending a lot of time on LinkedIn, and he’s not looking for a new job. Instead, he’s engaging in the comment section to weigh in on, of all things, plane etiquette.

We’re not sure how it came to be, but Mr. Bowser decided to share his two cents on a post from Chad Rogers, a partner at public affairs agency Crestview Strategy. Rogers had a rather odd take about passengers on planes that he felt needed to be shared on LinkedIn, and what he said didn’t sit well with Bowser. You can see how the exchange played out below.

Chad Rogers: As you make your way to your seat, rise from your seat, navigate the centre aisle, etc. a reminder you DO NOT HAVE THE right to touch other people’s seat backs. The seat [sic] on front of you is not there for you to stabilise or raise yourself (that is what an armrest is for). The seat you are in is yours, no other seat or seat back should be touched by you at any time. Thank you for respecting the miracle of flight.”

Doug Bowser: Rather arrogant and entitled comment. Some people may be challenged moving to thier [sic] seat (physical limitations, narrowness of seating areas, etc.). That said if a passenger should need to support themselves getting in/out of a seat they should be as gentle they physically can. PS. Where on your ticket purchase documentation are your ‘rights’ to the seat back or other ‘rules’ you speak of declared?

Chad Rogers: Entitled would be indicating you own everything not elucidated on a ticket on contract. Manners are clea, [sic] happy to help you out on them with the post. Seats are allocated by passenger, in fact printed on all boarding passes.

Doug Bowser: Manners are different from rights. I do see the arrogance is still prevalent however. Have yourself a good day.

After this exchange, Rogers decided to remove Bowser’s comments from the thread, as they clearly didn’t jive with the message he was trying to put out. When another commenter left another message saying, “Well said Doug Bowser,” Rogers left his own response by sharing a rather snide, “Who?”.

Again, we’re sure Mr. Bowser is very deep into planning for the Switch successor’s arrival in North America, but it’s a tad surprising to see him spending free time digging through LinkedIn comments. Mr. Bowser, you are free to do whatever you want outside of work, but we suggest playing some Nintendo games. They’ll definitely give you a lot more fun than never-ending comment wars will!


Add Comment

Comments (7)


2M ago

Ticket holders don’t own the seats. But also, by this Chad’s logic you should not use the tray table or screen in the seat in front of you. You should only use the functions of the seat you hold a ticket for.
This whole discussion is dumb.


2M ago

No you’re wrong kuribo, and frankly arrogant. You do own the seat, and should not allow anyone to touch any part of it under no circumstances. It’s an extremely fruitful discussion to have as well. Hope this helps.


2M ago


Hi Chad! Welcome to Gonintendo.


2M ago

lol thank you Kuribo.


2M ago

Clearly Chad and Doug need to get on a flight together, bust out the switch and settle this with some tabletop mode


2M ago

It's my pet peeve when someone yanks on your seatback to stand up and yes they should use the arm rests.


1M ago

Chad needs to get a grip.