Reggie Fils-Aimé Talks About What Led To Switch's Success
The failure of the Wii U led to important lessons learned
In a recent interview with Senior Executive Media, former COO and president of Nintendo of America Reggie Fils-Aimé talked about what it was like working for Nintendo during the time of the Wii U, and what the company learned from the console’s less-than-ideal sales and reception.
He mentions that while the Wii U was not nearly as successful as Nintendo hoped it would be, they learned what consumers liked about the console and took that into consideration for their next big hardware release. Namely, the idea of being able to play your games on the TV, and then taking that game with you if the TV was later occupied.
Of course, the Wii U was much more limited in that scope than the Switch is, but the technology that was used in it was refined and helped create the Switch as we know it.
He also talks about his recent book release, and challenges he faced at jobs other than Nintendo, so if you’re interested, be sure to give the full interview a read here!