All it takes is one person to start a viral trend on social media, even if that person has no idea that’s what’s about to happen.

That’s exactly what happened to Kota, a Japanese Pokémon fan who hopped on Twitter to show off their well-loved Piplup plush. As you can see via the image above, that Piplup has put in a lot of time being Kota’s best friend! Piplup’s color is all but gone, and the soft fur has long since warn away.

This one image really took off on Twitter, with tons of other Pokémon fans jumping in on the trend to share their super-snuggled Pokémon pals. You can see a few more examples of those below.

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2y ago

Wholesome, yet also slightly terrifying.