Nintendo discusses continued efforts to reach customers outside of their traditional gaming ecosystem
How to reach non-gamers
Following yesterday’s Q2 report on Fiscal Year 2023, Nintendo has shared a follow-up Corporate Management Policy Briefing that has shared some interesting tidbits.
In one portion of their briefing, Nintendo detailed their plans on reaching people who don’t interact with their traditional game platforms. This includes content for mobile devices, projects like the upcoming Super Mario Bros. animated movie, and more.
Another big part of this is the Nintendo Account system, which Nintendo plans to keep using across multiple devices going forward. Finally, Nintendo will operate value-added services that are “even more fun and convenient” than what is available from the company right now.