Two different ads in one poster!
Crisis Core: Final Fantasy VII Reunion is coming to Switch on December 13th, 2022, which is just over a week away. With the game being that close to launch, it’s not surprising to see Square Enix firing up the marketing machine. We’ve seen trailers and commercials so far, but a very special advertisement has been spotted in Japan’s Shinjuku Station.
Those lucky enough to visit Japan’s Shinjuku Station in the coming weeks will be treated to a unique Crisis Core: Final Fantasy VII Reunion ad. This 45-foot long ad has two different ‘sides’ that will transition depending on which direction you pass it. One side features Zack while the other spotlights Cloud.
Wondering how this ad manages to change as you walk by it? Turns out it was created using a technique called “bellows printing.” It’s a technology somewhat similar to lenticular printing, which is used in cards you hold in your hand that shift the image when you move them around.
It’s also worth noting that those who pass by this ad will hear Ayaka’s “Why,” playing alongside it, which is the theme song for Crisis Core: Final Fantasy VII Reunion. You can get a much better idea of how the ad looks/works in the tweet below.