Now THIS is fun!
The marketing for the upcoming Super Mario Bros. movie from Illumination and Nintendo has been a lot of fun so far, but the new spot that just popped up today is easily the best one released yet…so long as you’re a longtime Mario fan!
The spot above rips the theme song right from the Super Mario Bros. Super Show, which was a live-action/animated series that aired back in 1989. That song is used as a jumping point for a commercial based on Super Mario Bros. plumbing, complete with a tongue-in-cheek testimonial.
The fun doesn’t stop there, though. An official Super Mario Bros. Plumbing website has been opened, and it’s meant to be a landing page for Mario and Luigi’s business. It even has that home-grown website feel, complete with outdated design, simplistic approach, and all sorts of charm.
The website also includes a phone number for you to text or call. If you call the number, you’ll get a special message from Luigi, as played by Charlie Day. If you text, you’ll have the opportunity to sign up for promotional materials related to the movie. Looks like there’s some fun stuff lined up!