It’s been said time and time again that Nintendo marches to the beat of their own drum. They obviously stretch their creative legs in ways that other gaming companies don’t, and it’s led to major successes and considerable failures. Still, this approach is very much a part of Nintendo’s DNA, and now we know a little more on why.

In an interview with GameSpot, Shigeru Miyamoto spoke about how Nintendo views video games and what their end goal in creating them is.

For Nintendo, the idea of games is something that brings the family together in the living room and interact and [act], as mentioned, like a connective tissue. And when we’re talking about games, it really just happens in the living room.

[Shigeru Miyamoto]

It’s very true that Nintendo titles bring people across generations together, and that’s something you see less and less of in today’s game industry. It’s nice to know Nintendo keeps this core value as a driving force behind their creation of titles, and I’m sure they have a lot more to provide that’ll help them achieve this goal.

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1+ y ago

My parents although they don't play games, my mom likes Mario and knows that I love Mario so in that sense the IP does bring in engagement.