Super Mario Bros. movie ad playing in Times Square

The marketing campaign for the upcoming Super Mario Bros. movie has been going strong for a few months now, and we’re in the final push before the film launches on April 5th, 2023. That means Nintendo and Illumination are spreading the word in some big ways, and that includes a video currently running in New York City.

In the video above, you can see the trailer playing for the Super Mario Bros. movie in Times Square. The ad itself is formatted for its unique aspect ratio, and we get to see some snippets we’ve seen in a few other trailers, as well as some quick glimpses at other scenes.

The ad is just 15-seconds long, but it does more than enough to showcase some of the many faces that’ll appear in the film, with plenty of characters Nintendo fans will recognize. There’s no doubt quite a few people have had the ad catch their attention, and hopefully they all head to theaters next month to check it out!