Sakurai discusses the importance of accurately marketing your game
Entertaining as advertised
Masahiro Sakurai is back with yet another installment in his game development video series. This time around, he offers up a feature that’s tied to the topic of marketing.
Let’s say you buy a nice burger only to find out it’s cake when you take a bite. You wouldn’t be too happy, would you? According to Sakurai, the same goes for games. A game’s title and packaging should tell players what to expect when they dig in!