The marketing push for The Legend of Zelda: Tears of the Kingdom has been in overdrive the last few weeks, with commercials, print ads, trailers and more popping up online. Now we’ve got another example of advertising, and this one was spotted in one of the busiest places in the world.

In the video above, you can see a quick 15-second spot for The Legend of Zelda: Tears of the Kingdom. This video is playing on a digital billboard in Times Square, so it’ll no doubt get a ton of attention. The footage itself is just another quick cut of the final trailer for Tears of the Kingdom Nintendo released a few weeks back.

With such a heavy marketing push in the last few weeks, it’ll be very interesting to see just how big Tears of the Kingdom’s launch is. Will it become the fastest-selling Zelda title of all-time, leading to the best-selling entry? Only time will tell!

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