Zelda: Tears of the Kingdom ad spotted in Piccadilly Circus
Look, Link...up in the sky!
Earlier this week, we caught word of a Legend of Zelda: Tears of the Kingdom commercial playing on a digital billboard in Times Square New York. It’s not often we see Nintendo’s games promoted in such high-traffic, big-name spots, but it seems Nintendo believes this is the way to go for Tears of the Kingdom. Today, we see that Nintendo is taking the same approach across the pond.
As seen in the tweet above, Nintendo is also showcasing Zelda: Tears of the Kingdom on a digital billboard in London’s Piccadilly Circus. While not as instantly-recognizable as Times Square, there’s no doubt Piccadilly Circus sees a ton of foot traffic. Hopefully some of those eyes glance up from the street to catch a glimpse as this gorgeous promo video!